In Author DeskNew York, NY — January 2026 — iHolding LLP today announced that its international foundations and movements — UNDSMA, SAMEvision™, and Chess for Peace — will convene an official press conference and global announcement in January 2026 at the United Nations Headquarters in New York to unveil a coordinated set of international initiatives designed to promote goodwill, peace, youth opportunity, and cross-cultural collaboration through Sport, Music, and The Arts.
These movements are led by Chairman Alain Khoueiry, CEO Byron Byrd, and Vice CEO Pam Byrd, who together will present a program of global activities, partnerships, and event platforms intended to unite communities, empower youth, and elevate positive international engagement through high-impact cultural and sporting experiences.
“Our mission is practical and uplifting: create visible, measurable pathways for goodwill and peace by bringing people together through the universal languages of sport, music, and the arts,” said Alain Khoueiry, Chairman. “UNDSMA and SAMEvision™ are built to mobilize collaborations that turn shared values into shared action.”
Byron Byrd, CEO, added: “This is about building a global ecosystem — events, education, youth development, and cultural unity — where talent is discovered, championed, and connected to real opportunity. We’re aligning major initiatives under one umbrella to expand reach, credibility, and lasting impact.”
Pam Byrd, Vice CEO, said: “We are committed to strong governance, responsible partnerships, and professional execution. These are ambitious initiatives, and we are structuring them for global scalability — with youth development and education as central pillars
January 2026 Announcement: Flagship Programs and Platforms At the UN Headquarters press conference, iHolding LLP and its aligned movements will announce an integrated international calendar and roadmap, including:
Chess for Peace Programs
A global chess-led platform promoting diplomacy, discipline, education, and unity — delivering structured chess initiatives designed to support youth development, intercultural exchange, and community engagement.
World Peace Concert Tour/The World Peace Awards™
A multi-city concert and cultural program positioning music and the arts as catalysts for unity, positive messaging, and philanthropic participation — featuring performances, youth spotlights, and cross-border collaborations.
The World Peace Awards™ – World Peace Recognition for Outstanding Contributions to Peace by individuals through Sports, Music, Film/TV, and the ARTS
Champions for Peace RaceWorld™ Rally
A high-visibility rally and international engagement platform combining sport, tourism, and cultural diplomacy — intended to connect cities and communities through a shared “Champions for Peace” narrative and charitable outcomes.
Players for Peace and Football For Peace Events
Community-to-professional level sporting events designed to promote inclusion, mentorship, leadership, and youth opportunity — building bridges through teamwork and friendly competition.
TalentDiscovery™ and PlayerDevelopment™ Initiatives
A coordinated international system for identifying and supporting youth talent in sport, music, and the arts — with pathways for training, mentoring, education support, international showcases, and partner-led programs in schools and communities.
Mission and Objective
UNDSMA, SAMEvision™, and Chess for Peace are structured around a single mission:
To promote goodwill and peace internationally by uniting people through Sport, Music, and The Arts — while creating tangible youth development and education pathways through TalentDiscovery™ and PlayerDevelopment™ programs.
The initiatives emphasize:
• Youth development and education
• Cross-cultural collaboration
• Positive international engagement
• Community building through live events and structured programs
• Scalable partnerships with institutions, cities, federations, and cultural stakeholders Media, Partnerships, and Participation
The January 2026 press conference will include:
• Official statements from leadership
• Program and event announcements
• Collaboration and partnership highlights
• A forward calendar of initiatives and international activations
• Media Q&A and stakeholder briefing opportunities
Organizations, cities, philanthropic partners, cultural institutions, sports bodies, and education stakeholders are invited to explore collaboration and participation aligned with the initiatives’ mission.
About iHolding LLP
iHolding LLP is an international organization and project developer advancing cross-border initiatives and platforms spanning sport, culture, youth development, education, and global collaboration. Through UNDSMA, SAMEvision™, and Chess for Peace, iHolding LLP supports programs intended to foster unity and opportunity through high-impact events and structured development systems.
About UNDSMA, SAMEvision™, and Chess for Peace UNDSMA and SAMEvision™ are international movements designed to mobilize goodwill and peace through Sport, Music, and The Arts initiatives. Chess for Peace is a dedicated platform leveraging chess as a universal tool for education, discipline, diplomacy, and community connection — with programs designed to scale internationally and support youth.
Press & Partnership Contact
iHolding LLP — Media Relations / Partnerships
Attn: Office of the Chairman / CEO / Vice CEO
iHolding Group LLP | iAMERICA | UNDSMA | SAMEvision™
Almaty Office: 420 Tattimbet Street | Medeu District | Almaty, Republic of Kazakhstan London Office: Devonshire House | One Mayfair Place | London, W1J 8AJ | United Kingdom US Office: 297 NW 45th Terrace, Deerfield Beach, Palm Beach County, Florida 33442, USA Websites: www.iHolding.uk | www.samevision.org | www.undsma.org Email: bb@iHolding.uk, ak@iHoldinh]g.kz
Notes for Editors
This announcement references a press conference planned to take place at the United Nations Headquarters in New York in January 2026. Participation logistics, speaker lists, program specifics, and scheduling details will be issued in a formal media advisory.
